Companion Worlds, Inc. and FitnessInsite, a subsidiary of Fitness Venture Group, announced an exclusive partnership to offer hundreds of instructional fitness videos and customized workout programs for consumers to take with them wherever they do these activities. The partnership enables consumers to improve their health by
doing exercises correctly and to track their progress over time by capturing performance data during a workout. The announcement was made at the opening of the annual convention of the International Health, Racquet, Sportsclub
Association (IHRSA).
FitnessInsite ("FI") offers a complete library of fitness and wellness
content including Instructional exercise video clips, personalized workout
programs, nutrition and personalized meal planning for over 200 Internet
portals such as: World Gym, Powerhouse Gym, Lifestyle Family Fitness,
Fitworks, Spectrum clubs, Maverick Clubs, Body By Jake, FitnessEdge, Healthy
Inspirations, Sweat Fitness, Lifequest, and other regional players. "FI" also
manages the web site and fitness content featured at the National Academy of
Sports Medicine (NASM.org). The instructional content, e.g. the video clips
and the personalized workout programs, has been available through these
Internet portals but up until now has been tethered to the PC and not
portable.
Companion Worlds, Inc., creates an end-to-end solution that connects rich
instructional video/audio content on the Internet to portable mobile devices
and has scheduled its market launch for late summer 2004.
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"FI" Founder and CEO, Don Hoskyns, noted that, "Companion Worlds
represents the first complete end-to-end solution that allows the
instructional content on our partner's web sites to become portable. This
means brands like World Gym, etc., can strengthen the bonds with their
consumers because the brand goes anywhere with the consumer. It's a great way
to retain customers as you help them increase their fitness, track their
performance, achieve their fitness objectives and learn 'how to' stay fit in
an easy way."
Dirk Bartels, Founder and CEO of Companion Worlds, said, "We are delighted
to partner with FitnessInsite because of their terrific instructional content
of exercise videos and personalized fitness programs and their leadership with
leading health club organizations that represent over 2000 facilities and 5
million members."
Another key benefit of the new service is that it allows Personal Trainers
to customize workout programs for their clients, prescribe "how-to" videos for
specific exercises and track their clients progress over time. The new
service allows personal trainers to expand their business model and to market
themselves to more clients, not being limited to the number of hours in a day
for one-on-one sessions. They can also market their service to clients
virtually anywhere in the world via the Internet and the NASM portal. "We see
Personal Trainers as a key part of our business model," Bartels said. "Clubs
have told us that Personal Trainer revenue has declined over the past few
years and independent trainers have asked for a way to make their business
more scalable. The new service, because of its tracking component and the
ability to communicate electronically, allows trainers to manage the progress
of more clients, more efficiently than ever before."
About FitnessInsite (Fitness In Site)
FitnessInsite is the market leader for web-based sales and electronic
marketing to active lifestyle businesses. With more than 2,000 locations
representing more than 5 million members, FitnessInsite is a dominant force in
this emerging market.
The FitnessInsite service has been deployed by blue-chip companies across
the health & fitness industry including: World Gym, Powerhouse Gym, The
Fitness Company, Lifestyle Family Fitness, Fitworks, Maverick Clubs, Spectrum
clubs, Body By Jake, FitnessEdge, Healthy Inspirations, Sweat Fitness, and
other regional players. In addition, FitnessInsite has long-standing
partnerships with the largest educational companies in the industry including
the National Academy of Sports Medicine (NASM) and the largest management
education company, TPC Education.
For more information about Companion Worlds, Inc., please visit
http://www.companionworlds.com
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