The New York Times announced today more enhancements to the newspaper, including
a new, mid-week cousin of the Sunday Styles section to make its debut Thursday, April 14.
It will focus on men's and women's fashion, fitness, beauty, savvy shopping and lifestyle trends and products. The newspaper also announced a redesign and editorial improvements to Business Day, Monday through Saturday, with new features
and marquee writers like Joe Nocera, who is joining the paper from Fortune Magazine.
Circuits will no longer appear as a weekly stand-alone section beginning March
31. The majority of its features will be incorporated into a revamped Thursday
Business Day. Other features from Circuits will be distributed throughout the
newspaper.
"The new style section will provide a more eye-pleasing runway for the
fashion coverage now tucked inside Tuesday Metro," said Bill Keller, executive
editor of The New York Times. "It will absorb the 'On-line Shopper' column
from Circuits, and include a number of engaging and consumer-friendly new features
on everything from fitness and beauty to the latest trends and styles."
The redesigned Business Day section rolls out on May 5.
"Business Day remains, first and foremost, an aggressive news section,"
said Larry Ingrassia, business editor of The New York Times. "Now space
will be devoted each day to a secondary focus."
On Thursday the focus will be technology. Business Day will absorb the core
content of Circuits including the popular "State of the Art" column
by David Pogue, which moves to the Business Day front page. On Saturday the
focus will be personal business covering topics like investment and consumer
advice. While Circuits will no longer appear as a weekly stand-alone section,
it will occasionally appear as a separate, stand-alone section with special
reports on specific technology themes.
About The New York Times Company
The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues
of $3.3 billion, includes The New York Times, the International Herald Tribune,
The Boston Globe, 16 other newspapers, eight network-affiliated television stations,
two New York City radio stations and more than 40 Web sites, including NYTimes.com
and Boston.com. For the fifth consecutive year, the Company was ranked No. 1
in the publishing industry in Fortune's 2005 list of America's Most Admired
Companies. The Company's core purpose is to enhance society by creating, collecting
and distributing high-quality news, information and entertainment.
This press release can be downloaded from www.nytco.com
and www.nytco.com/community
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