First annual event to help Americans start, and end, the New Year with healthy habits
DEERFIELD BEACH, FL January 4, 2005 — In an effort to help Americans
get, and stay, on track at the start of the New Year, eDiets.com, Inc. (NASDAQ:DIET),
a leading online diet, fitness and healthy living destination, has designated
January as Healthy Living Month. The goal of this first annual national event
is to raise overall awareness and provide free resources that will help a wide
range of individuals build on their New Year’s resolutions and achieve
their yearlong health, nutrition and fitness goals. Throughout the month of
January 2005, eDiets.com is offering a variety of free resources specifically
designed to educate and inform health-conscious Americans on how to live healthier.
There’s clearly a need for such an initiative: The most recent eDiets.com
survey uncovered a plethora of unhealthy habits, from simply overeating to not
exercising. And while a whopping 81% of respondents were keenly aware of the
damaging effects their bad habits have on them, more than half seem blasé
about the problem, saying that they have a “a few” bad habits, but
“doesn’t everyone?” In an effort to educate and inform consumers
on ways to live a healthy lifestyle, eDiets.com’s January Healthy Living
Month campaign occurs at a time of year when many are more acutely aware of
their health and are resolving to make improvements.
Free resources available throughout eDiets.com’s January 2005
Healthy Living Month initiative include:
· A downloadable “Guide to Healthy Living: from New Year’s
to the Super Bowl,” an easy manual on how to diet successfully in January
to help stay the course until you’ve reached your goal;
· Access to eDiets.com’s exclusive Healthy Living Channel Web
site (www.eDiets.com/healthyliving) that includes, among other resources, a
myriad of new year-specific nutrition and fitness articles from leading industry
experts, interactive polls, professional guidance on healthy living basics,
a dining out guide, full results of the eDiets.com Bad Habits Survey and the
Diet Age Test Survey, as well as a wide range of interactive health calculators
including a Nutrition Tracker, BMI Calculator, Carbohydrate Counter, Exercise
Estimator, and a Fat Counter;
· The Diet Age Test, eDiets.com’s new online tool that calculates
and compares one’s “nutritional age” to their chronological
age, and makes lifestyle, diet & fitness recommendations accordingly;
· eCover feature articles with healthy living and motivation authorities
Dr. Phil McGraw, Jack La Lanne, and Anthony Robbins;
· A “Health of the Union” assessment from eDiets.com CEO
David Humble, complete with diet and fitness suggestions for the new year from
eDiets.com experts Susan Burke, Chief Nutritionist, and Raphael Calzadilla,
Chief Fitness Pro.
“As our recent survey uncovered, many expect a weight gain of up to 10
pounds by New Years and anticipate having difficulty getting back on track,”
said David Humble, CEO of eDiets.com. “New Year’s resolutions should
be positive and motivational if they are to be kept. Through Healthy Living
Month, eDiets.com seeks to teach Americans healthy habits that can sustain them
throughout the year, and beyond.”
About eDiets.com
eDiets.com, Inc. (NASDAQ: DIET) is a premier online diet, fitness, and healthy
living destination offering professional advice, information, products and services
to those seeking to improve their health and longevity. Since 1997 and as of
September 30, 2004, over 1.8 million consumers worldwide have become eDiets.com
members. Among other honors and awards received, eDiets.com has been named a
Forbes spring 2004 "Best of the Web" in the diet and nutrition category,
and a PC Magazine "Editors' Choice" in May 2004.
eDiets.com offers more than 20 personalized online programs including the Atkins
Nutritional Approach™, The Slim-Fast® Plan, Trim Kids®, and more
than a dozen proprietary Healthy Living plans for those with special needs,
including the "Living With Type 2 Diabetes" plan offered in partnership
with Bristol Myers Squibb's ChoiceDM™ brand. The revolutionary eDiets.com|SolutionsSM
program gives all dieters, regardless of their chosen program with eDiets.com
or otherwise, support to help them succeed with exclusive access to its wide
range of award-winning expert and peer-based online support services, including
Online/Anytime Meetings SM that provide on-demand expert guidance and inspiration
in a streaming video format, among other resources.
Founded in 1996 and headquartered in Deerfield Beach, FL, eDiets.com operates
Web sites at www.eDiets.com
and www.eFitness.com,
and publishes one of the Internet’s leading electronic newsletters with
an opt-in circulation base of over 13 million subscribers. eDiets.com also owns
eDiets Europe Ltd. (“eDiets Europe”), which operates www.eDietsUK.com
in Ireland and the United Kingdom, www.eDiets.de
in Germany, and www.eDiets.com.es in
Spain. eDiets Europe has also entered into an exclusive licensing agreement
with Tesco.com, the world’s largest online grocer and a wholly owned subsidiary
of Tesco plc (LSE: TSCO), to use eDiets.com’s personalized diet technology
in the U.K. and Rep. of Ireland.
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