Global Icons, a premier licensing and merchandising agency, is pleased to announce
their representation of the nation's most revered fitness expert, Richard Simmons.
For 30 years, Richard Simmons has had the unique ability to deliver a serious
message through laughter to millions of Americans via videos, personal and television
appearances, infomercials, and books. With over $1 billion in sales from the
most successful weight loss programs ever (Deal-A-Meal and FoodMover) and the
biggest-selling exercise video series ("Sweatin' to the Oldies"),
he is the undisputed leader in the diet and exercise world.
Richard feels that there is too much confusion in the marketplace with the
current craze of "no carb," "low carb" and "all carb"
diets. While other fad diets have come and gone, Richard has sustained worldwide
popularity by sticking to his belief that the proper way to lose weight is to
eat in moderation and exercise. "Richard never puts his name on a product
he does not believe in and he is a name people trust, making this the perfect
time to bring his message back to retail," said Michael Catalano, his business
manager.
While supporting Richard's beliefs, Global's efforts will concentrate on food
& beverage, apparel, accessories, housewares, sporting goods, inspirational
social expressions, interactive, and music categories. "We are thrilled
to be working with someone so dedicated to his calling in life and who has been
an inspiration to millions of people. Richard's compassion, genuine empathy,
and concern for his fans have made him an icon of the fitness world forever,"
said Jeff Lotman, CEO of Global Icons.
About Global Icons
Global Icons is a licensing and merchandising agency, specializing in the development
and extension of corporate brands, trademarks, and entertainment properties.
On behalf of its ever-expanding roster of clients, the company's goal is to
drive profitability and increase brand awareness through the establishment of
new products, distribution channels, and revenue streams. Select clients include
Spinning, O-Tomix, Delta, Airstream, Chuck E. Cheese, Duncan Hines, Cirque du
Soleil, Igloo, HUMVEE, Pep Boys, Ronald McDonald House Charities, Hollywood
Sign and Walk of Fame, and Beverly Hills Shield, among others. Please visit
www.globalicons.com for more information
