The Lady of America Franchise Corporation Announces Its Newest Franchise, Workout
Express for Men and Women
The first company that began franchising fitness centers back in the 1980's
is revolutionizing the industry again. The Lady of America Corporation (www.ladyofamerica.com)
is now offering a franchise that is the first 30-minute circuit training center
for women -- and men. Workout Express for Men and Women was conceived due to
the overwhelming popularity and success that female-only training centers like
Ladies Workout Express were finding. Soon to be feverishly popping up across
the country, the new concept is set to revolutionize the way America works out.
Now, the luxury of a quick, effective workout is available for women -- and
men.
Currently with more than 1,000 worldwide locations of Lady of America and
Ladies Workout Express Fitness Centers and with a total of more than 15,000
female-only centers currently operating in America, the ultra-competitive female-only
market is destined to reach its limit within a very short period of time. The
popularity and success of the centers and the exclusion of men have left the
market open for the emergence of America's first chain of co-ed 30-minute circuit
training centers.
The need for Workout Express Centers for Men and Women was realized after extensive
market research was done in more then 1,200 health clubs worldwide. The data
collected suggested that there were more then 700 international markets that
would support a co-ed circuit training facility.
"Our new Workout Express Centers for Men and Women fills a void in the
fitness industry that has never been addressed," says Roger Wittenberns,
CEO of the Lady of America Franchise Corporation. "We've listened to what
the people want in a workout center and the answer is Workout Express for Men
and Women. As baby boomers continue to be the leading spenders in our industry,
we have to meet their demands. And what they desire are quick and efficient
workouts in an environment that is suited to support their fitness needs and
goals.
Workout Express Centers for Men
and Women will offer both sexes the ability to achieve their desired results
in an environment free of the intimidation factor that comes along with the
large, often confusing atmosphere of the mega-fitness centers.
"We've received a tremendous response thus far in announcing our new franchise,"
adds Wittenberns. "Women have always wanted what our Workout Express has
offered: weight loss and cardiovascular improvement in 30 minutes. Now, large
numbers of men have been finding that they want the same. They don't want to
be in the large gyms with bodybuilders lifting twice their own weight and everyone
is in perfect physical condition. They want to be around people of similar shape
and size and that have the same goals. Since word has gotten out about our new
franchise, the response has been overwhelming."
The new Workout Express Centers for Men and Women will offer both sexes the
opportunity to experience the latest, most advanced workout on the market today:
a 30-minute, sweat-inducing muscle and cardiovascular workout in a friendly,
high-tech facility.
"The concept is going to take over the country," says Wittenberns.
For more information on Workout Express Centers for Men and Women, please call
(800) 833-5239 or visit www.workoutexpress.com.
