A low-carb revolution is underway, and as many as two-thirds of American adults
-- about 163 million -- are now counting carbs. In the most comprehensive review
of its kind, LowCarb Energy magazine recently asked 1541 people their main reasons
for low-carbing.
KIMBERLY, WI - April 28, 2004 -- A low-carb revolution is underway, and as
many as two-thirds of American adults -- about 163 million -- are now counting
carbs. But what motivates consumers to embark on a low-carb lifestyle, which
means virtually eliminating traditional foods such as bread, pasta, potatoes
and sweets?
In the most comprehensive review of its kind, LowCarb Energy magazine recently
asked 1541 adults their main reasons for low-carbing. While weight loss was
the most frequently cited goal (79 percent of respondents), nearly 75 percent
said there was more than one incentive to watch their carbohydrate intake. Better
health was the driving force for 26 percent, while just over 23 percent sought
to improve overall eating habits. Twenty percent wanted to maintain their weight,
and 16 percent said they're low-carbing to gain energy.
"Even though many people lose weight by low-carbing, it's much more than
a 'diet,'" says LowCarb Energy Editor-in-Chief Vanessa Sands. "As
far as experienced, successful low-carbers are concerned, the word 'diet' implies
something temporary. Instead, they refer to low-carbing as a lifestyle or 'way
of eating'" -- and, Sands says, therein lies its success.
"Our readers constantly tell me how low-carbing helps them with everything
from weight loss to managing certain medical conditions. What's so significant,
though, is that they love living this way. They can eat delicious food, never
have to feel hungry, and say they feel great." At a time when the Centers
for Disease Control and Prevention is reporting that 64 percent of Americans
are overweight, Sands says, "Those three factors make a huge difference
in helping people stick with whichever plan they choose."
Diabetes, insulin resistance and PCOS (Polycystic Ovarian Syndrome) were among
health conditions that respondents said low-carbing helped them control. The
number one write-in response was that the low-carb lifestyle helps people "feel
better," as declared by nearly four percent of those who responded.
And although survey participants' waistlines are getting smaller -- making
low-rise pants, cropped shirts or even bikinis once again fashion options for
many -- only one-third of one percent said they were watching carbs primarily
to improve their appearance.
"Low- and controlled-carb approaches are changing the way people think
about food, because they get results and don't feel deprived," says Sands.
"Especially when it comes to losing weight, what more can you ask?"
ABOUT LOWCARB ENERGY
More than 220,000 copies of LowCarb Energy magazine's debut issue will be available
nationwide in bookstores, mass market retailers, drugstores and health food
stores beginning May 4. The first issue of this 128-page print publication from
Coincide Publishing, LLC, offers more than 50 recipes for breakfasts, barbeques,
summer picnics, cocktails and even desserts. Drawing on advice from health professionals,
fitness gurus, researchers, nutritionists, chefs and other experts, readers
will find articles on everything from low-carbing while traveling to smart exercise
routines to a tropically themed low-carb menu to enjoy while watching "Pirates
of the Caribbean." Find out more online at www.LowCarbEnergy.com.
ABOUT THE SURVEY
Results were derived from 1541 responses on LowCarb Energy magazine subscription
signups and an online survey during the first four months of 2004. Totals equal
more than 100 percent due to rounding and the option to choose more than one
response.