LOS ANGELES, CA - Warner Strategic Marketing (WSM) and Women's Fitness Network
have announced the signing of a long-term deal to market and distribute new fitness
videos created by Anna and Cynthia Benson, co-founders of the best-selling line,
The Firm.
The videos will be supported by national infomercial campaigns and distributed
through WEA starting in the fall 2004 with a retail release of six WFN videos
in first quarter 2005.
Ahmed Tahir, Co-Founder of Women's Fitness Network, said, "The agreement
with WSM is a unique collaboration that enables the planning and coordination
of infomercials to maximize the retail release. The infomercials will serve
to educate the consumer about the new product, tap the growing marketplace of
women seeking better results from exercise, and drive sales at retail."
WSM President Scott Pascucci commented, "We are very excited to be working
with Frank (Co-Founder), Ahmed and the Benson sisters on their new venture.
Their success set the standard for fitness videos, and Women's Fitness Network
will once again raise the bar."
For the past two years, the Bensons, creators of the acclaimed "Firm Aerobic
Workout with Weights," have been developing their new video line based
on new exercise science that enables quicker results. Former partner and medical
writer Mark Henriksen will script the infomercial. The Bensons and Henriksen
founded The Firm in 1980 and sold their rights in that product line to GoodTimes
Entertainment in 2002, the year that The Firm garnered infomercial of the year
award.
About Women's Fitness Network, Inc.
Women's Fitness Network was founded by Cynthia Benson, Frank Sinton and Ahmed
Tahir to address the needs of women of all ages who want to stay strong and
fit, lose weight, and maintain their vitality, health and sexuality during the
aging process. WFN is uniquely exploiting the integration of powerful consumer
channels (infomercials, daily TV shows, retail distribution, and content rich
personalized Web services at WFN Club) to reach the consumer.
About Warner Strategic Marketing
Based in Burbank, California, Warner Music Group's Warner Strategic Marketing
division serves as the central catalog development, licensing, soundtrack, and
television marketing area for the corporation. Consisting of Rhino Entertainment,
Warner Music Group Soundtracks, WSM Home Video, Warner Special Products, and
WMG's Television Marketing department, WSM develops, markets, and promotes both
audio and video products from the vast WMG catalog. The division is also responsible
for licensing WMG's music for film, television, and video game uses, and for
creating custom premium products. Additionally, WSM develops soundtrack opportunities
for release by WMG labels.
