"McDonald's Go Active!(TM) American Challenge" - 2005 To support McDonald's ongoing commitment, Greene will bring his expertise on health and fitness to the food/energy balance platform through: -- Educational materials available in-restaurant -- Participation in other high-profile activities, including speaking engagements and media opportunities -- Visiting several cities across the country as part of McDonald's balanced, active lifestyles educational outreach, an extension of "McDonald's Go Active! American Challenge" for 2005.

The http://www.goactive.com Web site will be a focal point for the McDonald's Go Active! program. Customers can download Greene's "Contract with Myself," initially created to help clients, including Oprah, make a signed commitment to change their lifestyles for the better. "McDonald's is thrilled to expand our relationship with Bob Greene and build on his experience in the area of nutrition and exercise," said Mike Donahue, Vice President of McDonald's U.S. Communications. "Bob has worked with McDonald's to develop a powerful consumer outreach platform - one that already has had a huge impact on the public and will continue as we unveil more initiatives this year."

Making an Impact in 2004 In 2004, Greene took his experience to the road and touched millions of customers through the "McDonald's Go Active! American Challenge."

During the Challenge: -- Greene bicycled and walked more than 3,000 miles in a 36-day cross- country tour to get people moving and understand the importance of food choice and physical activity. -- More than 5,000 customers signed Greene's "Contract with Myself." -- McDonald's distributed more than 10-15 million stepometers nationwide to encourage and promote the balanced, active lifestyle initiative.

The stepometers were part of McDonald's first-ever Go Active! Happy Meal(R) for adults, which included a Premium Salad and bottle of water. As a result of the Go Active! program launch, McDonald's became the fast food industry leader in salad sales with 300 million Premium Salads sold. This represents close to 600 million servings of vegetables in the United States. At the end of the "Go Active! American Challenge" tour, Greene also helped to introduce new Happy Meal(R) Choices as part of McDonald's commitment to children. Happy Meal Choices gives parents and younger customers the opportunity to mix and match options like white or chocolate milk jugs, 100% apple juice and Apple Dippers - fresh, sliced peeled apples in their Happy Meals.

Get Started Now To start off the New Year educating the public on living balanced, active lifestyles, Greene recommends the following 'get moving' fitness tips:

Get Walking -- Consult your doctor to review any health conditions before you begin -- Choose comfortable shoes with thick flexible soles to absorb shock -- Choose a safe place to walk -- Find a partner to walk with and keep you accountable -- Stretch before you begin -- Walk 30 minutes a day, 2-3 times per week; increase your steps each week -- Start gradually and get faster as you go further

Keep Walking Fresh -- Scout garage sales and flea markets -- Volunteer to walk dogs at an animal shelter -- Tour the open houses in your neighborhood -- Sign up for a weekend charity walk event -- Treat yourself - put a slice of lemon in your water bottle

Get Active and Eat Right -- Build exercise into your life - find a time that works for you and remember: your exercise is not negotiable -- Eating habits are developed over a lifetime and shouldn't be changed radically overnight. Gradually moderate consumption of foods that aren't in your best interest and replace them with healthy counterparts -- Work to increase your physical activity -- Powerful results come from taking small steps towards your goal each day

For a complete listing of information regarding McDonald's products and nutritional information, as well as McDonald's balanced, active lifestyles programs, visit http://www.mcdonalds.com. Bob Greene is an exercise physiologist and certified personal trainer specializing in fitness, metabolism, and weight loss. In January 2005 Greene released a new book, Total Body Makeover. He is a recurring guest on the Oprah Winfrey Show and is a contributing writer and editor for O, The Oprah Magazine. Greene is also the best-selling author of Make the Connection, Get With the Program!, the Get with the Program! Daily Journal, and Get with the Program! Guide to Fast Food and Family Dining. McDonald's is the world's leading food service retailer with more than 30,000 local McDonald's restaurants serving 47 million customers each day in approximately 120 countries. More than 70 percent of McDonald's restaurants around the world are owned and operated by independent, local businessmen and women.

Contact information: Lori Miller McDonald's Corporation 630-623-3913

Sarah Skertich GolinHarris 312-729-4184